Helping manufacturers & the media to make technology simple.
Making it simple means more people will buy your product.
Making it simple means less people will need to call in for support.
Making it simple means more people will be satisfied with your brand--creating brand loyalty.
Making it simple means less customer confusion and fewer returns.
The Simple Tech Guru
Available for writing, consulting and media appearances.
Technology and tech-speak make the average consumer's eyes glaze over. Helping your potential customers understand your product's features and benefits is essential to maximizing your sales.
While no one knows your product better than you--the manufacturer--it is often hard to see it through the fresh eyes of a typical consumer.
The Simple Tech Guru has more than a decade of experience combined with an unsurpassed talent for understanding complex technology and translating it into plain English.
Whether it's simplifying packaging, P.O.P.s, writing consumer education websites, videos, user manuals, or speaking to an audience, Barb will make sure that your message is simple for any consumer to understand. Feel free to check out some of Barb's past work.
Articles
Barb has written articles for both consumer-based magazines, online websites, e-zines, and consumer electronics trade magazines. Click here for a list of articles.
Books
Barb's first book "The Home Electronics Survival Guide" was released in 2005 to rave reviews from consumers and industry professionals alike. Although outdated, it can be found in most libraries across the country. The updated and comprehensive "Home Theater Made Simple" has been completed for distribution by Monster Cable Products. Learn more.
Consumer Education
If a consumer doesn't understand what makes your product special, simply marketing the benefits won't make them buy. An informed consumer will buy more, need less support, be more satisfied (creating brand loyalty), and return less product. Barb has worked with companies to come up with a strategic plan for consumer education as well as writing everything from brochures, to P.O.P, to training materials that help retailers educate customers on your products.
Manuals/Instructions
We hear the complaints over and over from consumers: user manuals seem to be written in another language. You've probably even witnessed it yourself. Barb has simplified and written manuals, quick start instructions, and FAQs for a number of products. Her books are like a long-form instruction manual on home theater.
Videos
It takes careful planning to write a video script that minimizes tech-speak and emphasizes the product's benefits (WIIFM-"what's in it for me"). Barb has simplified technology, writing both educational and promotional videos for clients that range from 1 minute consumer education pieces that ran on Canadian TV, to the one hour long Disney and Monster Cable production "The Higher Definition Home Theater Experience."
Websites
Product pages and micro-sites offer the perfect opportunity to educate your audience. Barb has designed and written sites for her clients. For example, check out Monster Cable's Blu-ray education site.
Radio & TV Appearances, Spokesperson, Workshops
When talking tech, you don't want to leave your listeners confused. Barb has helped millions of listeners understand tech subjects on national, local and internet radio talk shows. Click here for a list of appearances.
